So now What...Branding Your Business for Success.

So now what...You have a great idea for a business and you have decided to go out on your own and open this wonderful business. Your thinking of starting with a fabulous pink and glittery logo...Oh what ~ WAIT A SECOND ~ Do you have a clear brand message, do you know who your dream client or customer is? There is a lot that goes into creating a lasting brand. Before you even get to the design phase of your brand let's explore your purpose, strengths and values of your business.  If you have these core attributes down before you head to the graphic designer it will be easier to communicate with him/her even though you do not have a clear visual direction your brand looks and feels like.  Creating a lasting brand is not just the sum of logo, website and print media, it's the entire system that will uplift your business with a strong foundation. Think for a moment about these core attributes and take pen to paper and write down what positive impact your product/service will have on the world, who is your target market and what are your strengths, value and purpose.  Remember your brand is derived from WHO YOU ARE, WHO YOU WANT TO BE, MORE IMPORTANTLY WHO PEOPLE PERCEIVE YOU TO BE. Think of it like this ~ Your brand is your promise to your customer, it tells them what they can expect from your products and services, ultimately your BRAND differentiates your offerings from your competitors. The above thought process can also work for businesses that want to re-brand themselves. We will discussed this topic more in future posts. If you like what you have read so far take a second to join my email newsletter for more insider information and freebies. You can find my Subscriber button to the right of the screen. Thanks for the love! See y'all next post.  

See What's New ~ A Fresh New Start for Henderson Rubin Creative Design Studio

created in Canva

It's a fresh start here at Henderson Rubin Creative Design Studio and I am happy that it's happening right now on my blog. I hope you will stay with me as things change and move forward and away from party styling and printable party decor. I still want to support and inspire the community of party gals I have been apart of for five years now as well as broaden my scope of readers to sync up with my new direction. As I embark on this new journey you will get a behind the scenes look at my creative process, my inspiration and useful information on visual branding that will help your business. Stay tuned for more updates by joining my email newsletter. 

Lisa Rubin~creative entrepreneur: graphic designer/creative director, owner of Henderson Rubin Creative Design Studio, providing brand identity design, web graphics, logo design and print media as well as stationery design. Let me be your businesses best companion and help your vision come to light.
 
You may not see it clearly at first so together we will collaborate in a beautiful partnership to discover your visual brand, we will explore what your brand will look and feel like to you and your customers. 
 
I take great care in solving your particular design problem with the best possible outcome for your brand. I want you to feel confident, inspired and joyful with the final product. My goal is for you to be deeply satisfied with the experience and service that you received from me each and every time we collaborate. 

 

       

Lovely Finds Friday~Features~Dunne with Style

I am so excited to share with you a lovely find today and a big reveal (a new look) for my client! I had the great pleasure of working with Samantha of Dunne with Style on Her new Facbook Timeline Design Set! She was one of the winners from the Big Giveaway on Libby Lane Press. I could not be happier to have been one of the contributors and find a gem of a person like Samantha of Dunne with Style!  She now has a sweet new look on her Facebook page! What do you think of her new look?

 
From the moment I saw her shop, I knew I had found a kindred spirit. I love her handmade style which adds a flair of elegance to any party and dessert table. Her products are beautiful and long lasting with handmade custom items such as cupcake toppers, buntings and garlands. The uniqueness of Dunne with Style’s party pretties is that they make great party favours and can be upcycled into great décor for the home.

In Samantha’s words, “I love to design and create custom party decor so with your ideas, inspiration and themes I can turn them into party pretties that will last long beyond the party. So let your next party be Dunne with Style.”

I am so glad I had the opportunity to design a new look for Samantha's Facebook page. It was a joy to collaborate with her to design something that reflects her sense of style.

Feel free to connect with Samantha: 
w: www.etsy.com/shop/dunnewithstyle  
e: dunnewithstyle@hotmail.com

You can follow, tweet and pin with her here! 
www.facebook.com/dunnewithstyle
www.twitter.com/dunnewithstyle
www.pinterest.com/dunnewithstyle

Have a great weekend! 

 

Graphic Design - Facebook Timeline Cover Designs

It's been busy around here in the studio and I am both grateful and happy about that! A balancing act, with my Etsy shop and graphic design business. I do more than just party printables and stationery design so here is a peek at some social media graphics I have under my belt.

 

More importantly, I have a little surprise for you...I am participating in a HUGE GIVEAWAY over at Libby Lane Press this week in honor of her 1st Birthday! Please head on over and check out the amazing sponsors who are donating their talent in honor of this milestone.  

You could win a fresh new Facebook Timeline Cover Design Set from yours truly and more! 

Click the link below and enter to win some fabulous gifts hosted by:

http://www.libbylanepress.com/2012/06/happy-1st-birthday-libby-lane-press/