So now What...Branding Your Business for Success.

So now what...You have a great idea for a business and you have decided to go out on your own and open this wonderful business. Your thinking of starting with a fabulous pink and glittery logo...Oh what ~ WAIT A SECOND ~ Do you have a clear brand message, do you know who your dream client or customer is? There is a lot that goes into creating a lasting brand. Before you even get to the design phase of your brand let's explore your purpose, strengths and values of your business.  If you have these core attributes down before you head to the graphic designer it will be easier to communicate with him/her even though you do not have a clear visual direction your brand looks and feels like.  Creating a lasting brand is not just the sum of logo, website and print media, it's the entire system that will uplift your business with a strong foundation. Think for a moment about these core attributes and take pen to paper and write down what positive impact your product/service will have on the world, who is your target market and what are your strengths, value and purpose.  Remember your brand is derived from WHO YOU ARE, WHO YOU WANT TO BE, MORE IMPORTANTLY WHO PEOPLE PERCEIVE YOU TO BE. Think of it like this ~ Your brand is your promise to your customer, it tells them what they can expect from your products and services, ultimately your BRAND differentiates your offerings from your competitors. The above thought process can also work for businesses that want to re-brand themselves. We will discussed this topic more in future posts. If you like what you have read so far take a second to join my email newsletter for more insider information and freebies. You can find my Subscriber button to the right of the screen. Thanks for the love! See y'all next post.  

See What's New ~ A Fresh New Start for Henderson Rubin Creative Design Studio

created in Canva

It's a fresh start here at Henderson Rubin Creative Design Studio and I am happy that it's happening right now on my blog. I hope you will stay with me as things change and move forward and away from party styling and printable party decor. I still want to support and inspire the community of party gals I have been apart of for five years now as well as broaden my scope of readers to sync up with my new direction. As I embark on this new journey you will get a behind the scenes look at my creative process, my inspiration and useful information on visual branding that will help your business. Stay tuned for more updates by joining my email newsletter. 

Lisa Rubin~creative entrepreneur: graphic designer/creative director, owner of Henderson Rubin Creative Design Studio, providing brand identity design, web graphics, logo design and print media as well as stationery design. Let me be your businesses best companion and help your vision come to light.
 
You may not see it clearly at first so together we will collaborate in a beautiful partnership to discover your visual brand, we will explore what your brand will look and feel like to you and your customers. 
 
I take great care in solving your particular design problem with the best possible outcome for your brand. I want you to feel confident, inspired and joyful with the final product. My goal is for you to be deeply satisfied with the experience and service that you received from me each and every time we collaborate. 

 

       

From The Studio: Behind The Scenes Look!

Hi all! This week I thought it would be fun to show you a behind the scenes look at where I do most of my creating. When I started my business I worked from my dining room table. I finally got around to carving out a little corner in my home for a proper place for my computer and crafts to reside. This past weekend I got down to business and reorganizing my space. One day I hope to have a true studio space to call my very own, but for now I am grateful for this little corner I call my studio!

My desk, where I do most of my work, is in front of a large window that overlooks a courtyard with a fountain. I love creating here because of the great light and nice view.

Oh yes, a corner I call my own...WELL, SORT OF, As you can see my sons are not far behind! In case you were wondering, it's just me behind the big name: Henderson Rubin Creative Design Studio.