So now what...You have a great idea for a business and you have decided to go out on your own and open this wonderful business. Your thinking of starting with a fabulous pink and glittery logo...Oh what ~ WAIT A SECOND ~ Do you have a clear brand message, do you know who your dream client or customer is? There is a lot that goes into creating a lasting brand. Before you even get to the design phase of your brand let's explore your purpose, strengths and values of your business. If you have these core attributes down before you head to the graphic designer it will be easier to communicate with him/her even though you do not have a clear visual direction your brand looks and feels like. Creating a lasting brand is not just the sum of logo, website and print media, it's the entire system that will uplift your business with a strong foundation. Think for a moment about these core attributes and take pen to paper and write down what positive impact your product/service will have on the world, who is your target market and what are your strengths, value and purpose. Remember your brand is derived from WHO YOU ARE, WHO YOU WANT TO BE, MORE IMPORTANTLY WHO PEOPLE PERCEIVE YOU TO BE. Think of it like this ~ Your brand is your promise to your customer, it tells them what they can expect from your products and services, ultimately your BRAND differentiates your offerings from your competitors. The above thought process can also work for businesses that want to re-brand themselves. We will discussed this topic more in future posts. If you like what you have read so far take a second to join my email newsletter for more insider information and freebies. You can find my Subscriber button to the right of the screen. Thanks for the love! See y'all next post.